Jessica Simpson's Pregnant Naked ELLE Cover may have been to much for one grocery store. The issue was covered with a piece of cardboard at an area Safeway in a Tucson, Arizona grocery store stating: "Please Do Not Remove Cardboard". The grocery story determined it was too much. A shopper took the photo of the censorship and sent it to Jezebel.
The website reported:
We spoke with spokeswoman for Safeway who said that this particular store made the decision to cover the magazine after it received multiple complaints from mothers with young children. She also said that other Safeway locations in the area had not received any complaints. She said the company tries to be sensitive to the complaints of their customers but does not have an official corporate policy on blocking magazine covers. Instead, those decisions are left up to the discretion of store managers.